LUFTHANSA: #LIFECHANGINGPLACES

[image recognition web app]

Lufthansa believes that travel has the power to transform. Their #LifeChangingPlaces campaign showcases that spirit by helping users discover meaningful destinations inspired by their current surroundings.

We built a mobile web app powered by Google Cloud Vision that prompts you to take a photo, then analyzes key visual cues to match you to a potential destination across Lufthansa's network. With a seamless, almost “magical” reveal, the app connects users to their next possible vacation.

  • User Flow
  • Prototyping
  • Custom Content Management System
    2019

User Flow

We designed a concise, friendly user flow that reflects Lufthansa's brand personality and encourages gentle, intuitive exploration.

The process

Sketching out the key screens

Wireframes

Final Designs

Reflection

What started as a content-heavy experience turned into something lighter and more curiosity-driven, which mirrored my own experience on this project. It was my first time working with Google Cloud Vision, and as I learned what it could do, I was able to shape some of the “magical” moments in the experience and help build a custom CMS to manage dynamic content.