User and Conversation Flow
We adopted a concise, friendly conversational tone that reflects Lufthansa's voice and encourages exploration without overwhelming the user.
We built a mobile web app powered by Google Cloud Vision to analyze a user's photo and match key visual cues to destinations across Lufthansa's network—creating a seamless, almost “magical” reveal of their next potential journey.
We adopted a concise, friendly conversational tone that reflects Lufthansa's voice and encourages exploration without overwhelming the user.
Campaign introduction: The landing screen gently eases users into the experience using short, digestible phrases. They can choose to watch an inspiring travel film or skip ahead and begin immediately.
Camera access: To maintain the conversational flow, camera permissions are requested within a seamless, integrated transition.
Destination: Show a quick snapshot of the destination with a short introductory blurb, with a clear path to booking.
What started as a content-heavy experience turned into something lighter and more curiosity-driven, which mirrored my own experience on this project. It was my first time working with Google Cloud Vision, and as I learned what it could do, I was able to shape some of the “magical” moments in the experience and help build a custom CMS to manage dynamic content.